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The Importance of Evaluation in Prevention Part 1: What is Evaluation and How It Supports Strategic Planning

July 18, 2023 @ 1:00 pm - 2:30 pm

Evaluation is a core aspect of improving prevention programming. Through the collection and analysis of information relevant to prevention activities, prevention professionals can reduce uncertainty around the effectiveness of programs and improve decision-making. In recognition of its importance, SAMHSA has identified evaluation as the fifth step of its strategic planning process, the Strategic Prevention Framework. Intended for non-evaluators, this webinar series will review the importance and key characteristics of evaluation and discuss opportunities to facilitate improvements in evaluation efforts. Part 1 of the series will introduce evaluation to participants and explain how and why evaluation supports strategic planning efforts, while Part 2 will discuss how evaluations are implemented and opportunities to improve evaluation efforts.

COURSE DESCRIPTION

This webinar will provide an overview of evaluation core concepts and their relevance to prevention services. It will discuss the purpose of evaluation and how evaluations can be used to expand opportunities for improving community health and well-being. The webinar will also review the principles of evaluation and explain their meaning: utility, feasibility, propriety, and accuracy. Additionally, it will summarize the basics of evaluation plans and how their development stems from planning tools such logic models and action plans. Lastly, the webinar will provide a small group discussion opportunity for participants to share their experiences with evaluations.

LEARNING OBJECTIVES

By the end of the webinar, participants will be able to:

  1. Describe the importance of evaluation to strategic planning
  2. Recognize how evaluation can led to improved prevention outcomes
  3. Identify the principles of evaluation
  4. Explain the connections between logic models, action plans, and evaluation plans

Venue

Webinar

Organizer

Prevention Technology Transfer Center Network
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