The Importance of Evaluation in Prevention Part 2: How to Support Effective Evaluations

Evaluation is a core aspect of improving prevention programming. Through the collection and analysis of information relevant to prevention activities, prevention professionals can reduce uncertainty around the effectiveness of programs and improve decision-making. In recognition of its importance, SAMHSA has identified evaluation as the fifth step of its strategic planning process, the Strategic Prevention Framework. Intended for non-evaluators, this webinar series will review the importance and key characteristics of evaluation and discuss opportunities to facilitate improvements in evaluation efforts. Part 1 of the series will introduce evaluation to participants and explain how and why evaluation supports strategic planning efforts, while Part 2 will discuss how evaluations are implemented and opportunities to improve evaluation efforts.

COURSE DESCRIPTION

This webinar will follow-up part 1 by providing additional guidance on developing and implementing evaluations. It will discuss opportunities for non-evaluators to support and improve evaluation efforts. The webinar will also cover how program staff can help determine the core elements of an evaluation plan and what staff should do to avoid having an unsuccessful plan. Additionally, it will review the core evaluation tasks and discuss opportunities for program managers and other staff to support those efforts. Lastly, the webinar will provide a learning activity for participants to practice skills for developing their own evaluation plans.

LEARNING OBJECTIVES

By the end of the webinar, participants will be able to:

1. Explain how they can support the development of an evaluation plan
2. Recognize the signs of an unsuccessful evaluation
3. Identify opportunities for supporting evaluation efforts
4. Demonstrate how evaluation research questions are developed